We are looking for an experienced B2B Marketing Manager (m/f/d) to join our solutions-driven and customer obsessed team in the heart of Berlin.
This is a global role in our Growth & Partnerships Team. You will be responsible for developing and executing our marketing strategy in global markets, playing a key role in our b2b customer acquisition. You will be ideating, executing and managing marketing and thought leadership campaigns that spearhead our expansion into global markets.
Develop a deep understanding of our customers across focus markets in Europe, Asia and Latin America, and the best channels to reach them.
Develop and manage B2B marketing campaigns and own their implementation from ideation to execution to measurement and optimisation
Ideate, manage and drive creation of content marketing initiatives and materials on various channels that are locally relevant in the markets we operate in
Develop thought leadership campaigns that match our desired positioning, engage current and potential customers with strong perspective, build our profile and deliver new opportunities to Vivy
Analyse customer behaviour and adjust campaigns accordingly
Develop and drive all public-facing communications including strategy and implementation for our social media channels
Build and work with internal and external resources required to achieve set goals
Build a marketing toolkit that reflects our brand identity, and act as custodian of that identity.
Act as a sparring partner to other departments within the company