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B2B Marketing Manager (m/f/d)

Permanent employee, Full-time · Berlin

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Deine Aufgaben

We are looking for an experienced B2B Marketing Manager (m/f/d) to join our solutions-driven and customer obsessed team in the heart of Berlin. 

This is a global role in our Growth & Partnerships Team. You will be responsible for developing and executing our marketing strategy in global markets, playing a key role in our b2b customer acquisition. You will be ideating, executing and managing marketing and thought leadership campaigns that spearhead our expansion into global markets.

 

 

Your Responsibilities:

  • Develop a deep understanding of our customers across focus markets in Europe, Asia and Latin America, and the best channels to reach them.

  • Develop and manage B2B marketing campaigns and own their implementation from ideation to execution to measurement and optimisation

  • Ideate, manage and drive creation of content marketing initiatives and materials on various channels that are locally relevant in the markets we operate in

  • Develop thought leadership campaigns that match our desired positioning, engage current and potential customers with strong perspective, build our profile and deliver new opportunities to Vivy

  • Analyse customer behaviour and adjust campaigns accordingly

  • Develop and drive all public-facing communications including strategy and implementation for our social media channels

  • Build and work with internal and external resources required to achieve set goals

  • Build a marketing toolkit that reflects our brand identity, and act as custodian of that identity.

  • Act as a sparring partner to other departments within the company

Dein Profil

The ideal candidate will have proven experience in B2B Marketing, preferably in a technology company, preferably in healthcare, be data-driven and a creative thinker who thrives on owning the process from start to finish. Additionally, the candidate will:

  • Have a minimum 6 years of hands-on experience in similar roles

  • Have a track record of managing and delivering successful b2b marketing campaigns in international markets

  • Be knowledgeable in the area of content marketing across all channels

  • Have developed and managed thought leadership campaigns that fed into the marketing funnel

  • Have analytical skills as well as creative mindset to drive customer insights and trends into brand concepts and campaigns

  • Possess excellent communication skills in English, both written and spoken, with additional languages preferred

  • Be a collaborative team player with strong communication skills

Was wir bieten
  • Be part of an international, ambitious and successful team, working with experienced people from the start-up-world

  • Flat hierarchies, as well as short and open channels of communication

  • High degree of freedom and responsibility

  • An opportunity to shape the face of a product that may enhance the life of millions of people  

  • Work in a newly designed office in Berlin Mitte with great coffee and a daily selection of soft drinks. Regular team and company events

  • Hands-on practical experience in a growing start-up

  • All the equipment you need like a brand-new Mac or Windows Laptop, screens, etc.

  • Ergonomic chairs and standing desks

  • Budget for your professional development on the Udemy platform 

  • Discount on Allianz insurances and pension scheme (we are a subsidiary of Allianz SE, the world’s largest insurer)

Über uns

Vivys Ziel ist es, die führende digitale Gesundheitsplattform für personalisiertes Gesundheitsmanagement zu entwickeln. Wir verbinden Menschen mit den Dienstleistungen, die ihnen dabei helfen, ihre Gesundheit in die Hand zu nehmen und zu verbessern. Vivy ist ein Berliner Startup. Mit Unterstützung der Allianz (der weltweit größten Versicherung), wollen wir die Zukunft des Gesundheitswesens gestalten.

Unser internationales Team im Herzen Berlins ist immer auf der Suche nach ambitionierten und talentierten Mitarbeitern.

Lust mit Vivy die Zukunft digitaler Gesundheit mitzugestalten?

Your Role

We are looking for an experienced B2B Marketing Manager (m/f/d) to join our solutions-driven and customer obsessed team in the heart of Berlin. 

This is a global role in our Growth & Partnerships Team. You will be responsible for developing and executing our marketing strategy in global markets, playing a key role in our b2b customer acquisition. You will be ideating, executing and managing marketing and thought leadership campaigns that spearhead our expansion into global markets.

 

 

Your Responsibilities:


  • Develop a deep understanding of our customers across focus markets in Europe, Asia and Latin America, and the best channels to reach them.

  • Develop and manage B2B marketing campaigns and own their implementation from ideation to execution to measurement and optimisation

  • Ideate, manage and drive creation of content marketing initiatives and materials on various channels that are locally relevant in the markets we operate in

  • Develop thought leadership campaigns that match our desired positioning, engage current and potential customers with strong perspective, build our profile and deliver new opportunities to Vivy

  • Analyse customer behaviour and adjust campaigns accordingly

  • Develop and drive all public-facing communications including strategy and implementation for our social media channels

  • Build and work with internal and external resources required to achieve set goals

  • Build a marketing toolkit that reflects our brand identity, and act as custodian of that identity.

  • Act as a sparring partner to other departments within the company

Your Profile

The ideal candidate will have proven experience in B2B Marketing, preferably in a technology company, preferably in healthcare, be data-driven and a creative thinker who thrives on owning the process from start to finish. Additionally, the candidate will:

  • Have a minimum 6 years of hands-on experience in similar roles

  • Have a track record of managing and delivering successful b2b marketing campaigns in international markets

  • Be knowledgeable in the area of content marketing across all channels

  • Have developed and managed thought leadership campaigns that fed into the marketing funnel

  • Have analytical skills as well as creative mindset to drive customer insights and trends into brand concepts and campaigns

  • Possess excellent communication skills in English, both written and spoken, with additional languages preferred

  • Be a collaborative team player with strong communication skills

Our offer
  • Be part of an international, ambitious and successful team, working with experienced people from the start-up-world

  • Flat hierarchies, as well as short and open channels of communication

  • High degree of freedom and responsibility

  • An opportunity to shape the face of a product that may enhance the life of millions of people  

  • Work in a newly designed office in Berlin Mitte with great coffee and a daily selection of soft drinks. Regular team and company events

  • Hands-on practical experience in a growing start-up

  • All the equipment you need like a brand-new Mac or Windows Laptop, screens, etc.

  • Ergonomic chairs and standing desks

  • Budget for your professional development on the Udemy platform 

  • Discount on Allianz insurances and pension scheme (we are a subsidiary of Allianz SE, the world’s largest insurer)

About us
Vivy is on a mission to build the leading digital health platform for personalized interaction towards better health. We connect people to the services they need to manage, improve and optimize their health. Based in Berlin/Germany, backed by Allianz (the world’s largest insurance company), we want to shape the future of healthcare. 
Our international team is growing and we’re looking for talented new team members ready to be pioneers in digital healthcare. Is that you? Then join us!


Your application
Thank you for considering a career at Vivy. Please fill out the following form. In case you are experiencing problems with the document upload, mail your documents to jobs@vivy.com.

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